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What is a digital marketing manager? Their job is to maximize the efficiency of the crm, the data inside it, and how a company uses the software to improve customer care. Expert knowledge of current marketing trends and multimedia platforms is essential. A master of business administration (mba) degree with a marketing management specialization is ideal. At the end of the day, marketing comes down to growth — growing revenue by increasing customers.

There are lots of different interpersonal skills a marketing manager can have. Because content marketing relies on seo, social media marketing and email marketing, you’ll need all of the tools above plus some writing tools to plan, publish, manage and promote your content. The u.S. Bureau of labor statistics (bls) predicted faster than average job growth of 9% for marketing managers from 2014-2024.

Today, many businesses manage their customer relationships through the use of software designed specifically to track the contact between customer, business teams, and brand itself. In may 2015, the bls reported a mean annual wage for marketing managers of $140,660. According to google, these are the first three steps to becoming a marketing manager.

As for direct reports, a marketing manager at a startup may have none, besides perhaps an intern or two. Communication: when gathering and presenting information, Topsmm marketing specialists need to be able to talk and listen well. Last but certainly not least, marketing managers have rich, transferrable skillsets, meaning they have skills that are useful for just about any job — including startup founder or entrepreneur.

To enter the profession, a bachelor’s degree is necessary, and majors can include statistics, business, market research, communications, and social science fields. An early career marketing specialist with 1-4 years of experience earns an average total compensation (includes tips, bonus, and overtime pay) of $49,099 based on 6,104 salaries.

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